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Scientific Impact Evaluation Reveals Power of Peer-to-Peer Video Campaign in West Africa

Scientific Impact Evaluation Reveals Power of Peer-to-Peer Video Campaign in West Africa

Geneva – A new report by the International Organization for Migration’s Global Migration Data Analysis Centre (GMDAC) in collaboration with the Organization’s Media and Communications Division (MCD) provides robust evidence on the positive impact of peer-to-peer awareness raising on the decision-making of potential migrants in West Africa.